GE's Head of Global Digital Programming Katrina Craigwell Explores the Future of Digital Marketing - Michael Parrish DuDell | Millennial Expert | Keynote Speaker | Small Business Author
4947
post-template-default,single,single-post,postid-4947,single-format-standard,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-7.4,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

15 Jul GE’s Head of Global Digital Programming Katrina Craigwell Explores the Future of Digital Marketing

Posted at 00:22h in Watch by mpd
0 Likes
Share

There’s no doubt about it. Katrina Craigwell is unstoppable. 

As the Head of Global Digital Programming at General Electric (GE), Katrina is responsible for digital content creation and distribution strategy for GE in the U.S., as well as partnering with GE’s digital teams globally. As accomplished as she is well-spoken, Katrina was named to Forbes’ 30 Under 30 in Marketing & Advertising for 2014, and AdAge’s Creativity 50 in 2012.

In this episode, Katrina shares:

  • What startups, agencies, and freelancers need to know to attract larger companies
  • How to remain agile in organizations that traditionally move at a slower pace
  • Why GE is putting even more emphasis on content marketing
  • How storytelling is becoming an integral part of business as usual
  • The benefits and challenges of working for a legacy organization like GE (as opposed to a startup)
  • Why “millennial” can be a volatile word
  • How to create a broad spectrum of quality content across multiple platforms
  • Why focus is critical for successful digital marketing

 

Check out the episode above, and visit TheNextCrop.com/More for five additional minutes of free bonus content.

Don’t want to miss a show? Sign up below, and we’ll send the latest episode straight to your inbox.

 

 

Share