09 Sep Contently Co-founder and Chief Creative Officer Shane Snow on the Future of Content Marketing
When Contently was founded in 2010 there was still some debate as to the value of content marketing. Four years later, the conversation has shifted from should we create content to how could we not? Shane Snow isn’t surprised by the change in tone.
Shane is the co-founder and Chief Creative Officer of Contently—a tech company that provides publishing tools and creative talent for major brands. He’s also an award-winning entrepreneur and journalist whose writing has appeared in Wired Magazine, The New Yorker, Fast Company, and Advertising Age. Shane has been named one of Details Magazine‘s “Digital Mavericks,” one of Forbes‘s “30 Under 30 Media Innovators,” and a member of LinkedIn’s exclusive Influencer program. His first book Smartcuts comes out today.
In this episode Shane and I discuss:
- How any person or business can start creating better content
- The ever-changing content marketing landscape and what that means for creators
- Why (and how) storytelling is disrupting business as usual
- The best ways for a brand to honestly and authentically tell their story
- What studying “hackers throughout history” can teach us about the future
- The difference between working hard and working smart, and why it matters
- How native advertising is changing and what you need to know to stay ahead
- The future of content creation, development, and distribution
Check out the episode above, and visit TheNextCrop.com/More for five additional minutes of free bonus content.